In Casino, Scorsese portrays Vegas as a place of violence and treachery. He shows how casinos evolved from small establishments to massive gambling corporations that dominate the city. In the end, though, the film is ultimately about human tragedy and the corruption that accompanies it.
Casinos use a variety of tactics to make gamblers feel comfortable and keep them coming back. For example, they often waft scented oils through their ventilation systems and play music to affect how people behave. For example, a study found that when people played a slot machine while listening to music with a low tempo, they put more money into the machines than those who played while listening to high-tempo music.
The key to a successful casino is understanding your customer base. Using the “jobs to be done” framework, analyze each potential customer to determine what their true motivations are for visiting your establishment. For example, a group of women visiting for a bachelorette party may be “hiring” your casino to provide an exciting environment with a variety of games, entertainment, food and drinks.
Consumers trust each other more than they trust brands. Display positive reviews and testimonials on your website and social media pages. Encourage customers to share pictures and videos of their experiences at your casino. Also, consider leveraging Cvent’s Competitive Ads feature to boost your visibility to attract more customers. This type of marketing strategy works by analyzing data about competitors in your area to target new visitors.