Casino is an exciting place to gamble and try your hand at games like poker, blackjack, roulette and more. With flashy decor and upbeat music, casinos have an energetic atmosphere that draws in a crowd of people. While lighted fountains, shopping centers, lavish hotels and events are all great attractions, the majority of casinos’ profits come from gambling.

A lot of people associate casinos with glamour and excitement, which is why their popularity has stayed strong even as regulations have become more relaxed. Many people still enjoy taking weekend bus trips to the nearest casino with their friends and family.

Keeping that in mind, it’s important for marketers to focus on tried and true strategies that will help them stand out from their competition and attract the right audience. Here are some tips:

1. Improve discoverability.

Ensure your website is easy for potential visitors to find with keyword optimization, local SEO tactics and other marketing techniques. This helps your site rank higher on search engines, so it’s easier for people to discover you online.

2. Promote events and group business.

Casinos aren’t just places to play games of chance, they can also be perfect venues for large events such as weddings, conferences, corporate retreats and family reunions. Using Cvent’s Competitive Ads for events and other tools to drive awareness around your event offerings will give you an edge when it comes to attracting these types of groups.

In addition, casino websites should also incorporate video content such as clips of events or interviews with players and staff to showcase their unique environment and culture. This will help build trust with new and existing guests.